Reaching the people that matter to your business has always been challenging, but in our age of infobesity and escalating digital noise, storytelling will continue to grow as a strategy, not just for being noticed, but also for nurturing and growing enthusiastic and engaged communities.
Good writing is like an iceberg – you use your best words to convey depth under the surface. Every word needs to be chosen well, have a purpose and you must write with economy and in a style that engages with the identified and researched end reader.
We went online and looked at what some of the world’s leading marketers and business writers are predicting for 2015, there is some great advice here; tips that will help you better present your company’s story.
“Everybody writes, and that’s true whether you are the Chief Content Officer or Marketing VP or the mar-com manager. Our words are our currency – they tell the world who we are. They can make us look smart or they can make us look stupid – and so being able to communicate well in writing isn’t just nice; it’s necessity.
Are you thinking writing doesn’t matter in our video/podcast/Instagram world? Actually, it matters more.”
Ann Handley – Chief Content Officer, MarketingProfs
“2015 will be the year of HUMAN. Gone are the days of corporate-speak messaging and dull, boring campaigns. Instead, we’ll begin to see more marketers incorporate human-speak into their messaging – videos, pictures, humor, and human!”
DJ Waldow – Digital Marketing Evangelist, Marketo
“Major change in digital marketing: Those that pitch are becoming ignored. A little bit of selling here and there is great, but those marketers who do nothing but sell, sell, sell, are gonna get ignored, dismissed and overlooked by consumers and prospects. Get cracking folks, it’s time to actually care. That means dedicating more resources to things that are harder to track, like answering customer questions and providing more value online.”
Mike Stelzner – CEO, Social Media Examiner
What story are you telling in 2015?
Telling stories is a powerful and proven way to grow your business. Told in the right way, for the right reasons and distributed through the right channels, stories help the reader understand a message, and better remember it. A well-told story can also change the way someone thinks, acts and feels, is this not what marketers have been trying to do for years?How are you telling your story?