New Zealand Herald article, January 10, 2015


If your company is creating something valuable and distinctive, then your workforce can’t be normal.

To differentiate your business you need a strange culture and strange people, says one of New Zealand’s leading business consultants. And finding these strange people is the role of your marketing team.

Across New Zealand, the number one issue facing businesses, especially those wishing to grow, is having the right people in the right job, says Gazelles consultant Leigh Paulden. Read the full New Zealand Herald story here.