Think you know the ins and outs of Google? Well don’t stand still for too long – it’s changed again, and it’s become more human-like than ever. Google recently released the biggest change to its search algorithm in many years. It’s called Hummingbird, and it works quickly and precisely to provide users with the most relevant search results.
What’s different about Hummingbird? Well, it allows Google to handle “conversational search,” a search method that is growing more and more as mobile device use is overtaking desktop searches. As people are tending to speak their search queries to their phone whilst they are on the go, Hummingbird recognises this spoken “natural language”. Rather than looking only at certain keywords, Hummingbird also allows Google to consider each word in the query to better understand the intent of the searcher.
How does it work?
Hummingbird uses Google’s Knowledge Graph. The Knowledge Graph allows the search engine to better understand the relationship between concepts instead of individual keywords. This ensures search results rank better when they match the meaning of a query rather than simply containing a few words from the query– so stuffing your webpages with keywords in the hopes of getting a better SEO rating is a lost cause.
How to get Hummingbird singing your site out loud
- Be mobile friendly: with more and more people searching online via their mobile devices, it’s important that your website is compatible with the screen size and format. Ensure you have a responsive web design that fits your content to a users screen size, and try and use larger fonts, intriguing images and videos, to pull the viewers in. With so much content in a pocket-sized device, it’s vital YOUR content is what people see first – and what to see further.
- Create valuable content: you can no longer hope that your content being filled with relevant keywords will get you to the top of Google search results. Your content must be valuable and answer questions people are asking!