We have moved from the information age into information overload.
Getting YOUR STORY noticed isn’t easy – messages are everywhere.
Yours has to meet a need, be presented effectively and have a purpose…otherwise, all you are doing is adding to the megabytes of information thrown around the universe on a daily basis.
While your story means a lot to you, why will it mean something to anyone else? Whether it’s the story of your business’ growth, a marketing pitch, or a story you are writing on behalf of a client, not everyone is going to be interested. The reason? Simple, people are impatient, they have to sift through the cyber information highway and unless you can spark their interest within the first few seconds…you are going to lose them.
Telling a story and delivering it in a way that sparks interest is not as simple as it sounds, but here are some tips to help tell your story and get your reader hooked.
1. Skip the intro: It might strange to skip the formalities, but you have to jump right into it! If you give a back-story before the juicy stuff, people aren’t going to know there is any juicy stuff to come! They will simply give up and move on as there has been nothing to grab their attention. Get to the point.
2. Emotion rules: Don’t waste time being wishy-washy, trivial or unsure about what you want to say. Make a stand and be prepared to shock people. Everyone’s purchasing and reading decisions are run by the heart! A story chock full of emotion that people can relate to is sure to tug some heart strings, get people riled up or feeling passionately about. And you want that emotion to be linked to what you have to say.
3. Make it gutsy: Getting Your Story read is a life or death situation. Well, it’s not really…but you might as well imagine it is! Grab attention and hold it by shaping your story with strong emotion, and big stakes. People like adventure and risk…especially when they are reading about it in the comfort of their own home! Keep the stakes big and the tension high, and you’ll hold attention right through to the end.
4. Keep it real: You want to tell your story quickly – but giving a vague version of events won’t make the reader feel like they are right there. And in turn they will feel no connection to your story. Throw your reader right into the picture, keep it fast paced and full of texture.
5. Satisfy with completeness: A story that comes full circle will leave the reader satisfied. Provide full narrative and make sure there is an ‘end’ to the story. Although life may be fragmentary and unfinished, nobody wants a story that is too. Give readers something to walk away with.