Unless you’re an SEO expert or web developer, it’s probably not a good idea to develop an SEO-friendly website from scratch. Not only can it be tedious work, but the fruits of your labour could end up being, well…not very juicy.
Getting onto page one of Google is all about having a good Content Management System (CMS) system in place – a system already developed and customised to adhere to the best practices outlined by the major search engines. There are however a number of ways you can improve the backend SEO of your website;
- Use the ‘description’ meta tag: A page’s description meta tag gives Google (and readers) a summary of what the page is about. It is often used as a snippet in search results – so make sure the description both informs and interests users. Ensure different pages have different descriptions so Google and users find the specific information they are looking for.
- Improve the URL structure: URLs can be confusing and unfriendly. It’s not always easy reciting a URL from memory or creating a link to it. Use words in URLs – but make sure these aren’t generic such as ‘page2.html’. Descriptive file names, categories and URL’s not only help keep your website organised, it could also lead to better crawling of your documents by search engines.
- Optimize your images: Images might seem like a simple component of your website, but they still have the power to be optimised. All images have a file name and ‘alt’ attribute – both of which you should take advantage of. The ‘alt’ attribute allows your to specify what text should be show if the image cannot be displayed. Just like URLs, text should be short – but descriptive. Avoid using generic file names, or attempting to stuff keywords into the alt text.