As you visit more and more websites, you’ll notice there are more and more blogs. Whether it’s a company that provides a hospitality service, a boutique gift store, or a marketing company, a blog can be conjured up on just about anything. And there’s good reason why so many businesses are doing so.
Blogging is the ultimate way to connect with your customers – it’s a great way to pay it forward and provide your target audience with information that will help them solve a problem (even if that is a problem they did not know they had yet!). As an expert at what you do, you have a lot of information to offer.
Some blogs can turn into a redundant platform to push out updates or mildly interesting information. What your blog really needs to be is intriguing, useful, and well, easy to read! Provide snippets of great information that will leave your reader thinking ‘Wow, I never thought of that before’ or ‘that’s a great idea!’. But, make sure you don’t spill all the beans…you want to provide just enough that your reader can come away knowing what they need to do, how they could start doing it, but ultimately understanding that your professional help will provide the best results!
So a blog is a great way to connect with your customers, but why else should you have a business blog? Here are a few more reasons why should blog for your business:
1. Your blog improves your SEO: Search engines love valuable, unique content – and they will reward you for it. Most people search the internet with a question/answer format, for example; ‘How do I write a blog’, or ‘Why do I need a marketing strategy’. Incorporate this format of wording into your blogs – particularly your headlines, and your blog will be more likely to be seen.
2. It’s easy to do: As long as you know how to write/type/form clear ideas…you can blog! You don’t have to be a professional graphic designer. You don’t really need any graphics skills at all! With easy to use blogging platforms like WordPress and Blogger, all you need to do is type. And because blogging isn’t a formal paper that will be going in for any assessments, you can write in a casual tone that does not require too much thinking! Most people actually prefer to read a blog that has some structure, is fun to read…and isn’t too long!
3. A blog creates free PR: Business bloggers and industry experts are often interviewed by journalists. Simply having blogs shows you know what you are talking about, and if a journalist is doing a story on something related to your business skill set, they will come to you for comment – getting your business and brand out there!
4. It’s a cheap marketing investment: Every blog post you publish is a long-term asset that is establishing your brand, and promoting your expertise, products and services. Ensure you link your blog to social media platforms to gain greater exposure and create a buzz around certain topics.