In our fast-paced society, web users love images more than ever. They are quick to look at, explain what needs to be said in a short amount of space, and let’s be honest – with visual tools like Pinterest, Instagram and Tumblr, its more fun than ever! Pinterest now drives more traffic than Google+, YouTube and LinkedIn combined, and it’s the visual basis of the platform that’s made it so popular.
It’s easy to whittle away the hours looking through photos – but not so easy to get lost in a screen of text. The social media landscape is perfectly tailored for us to use images to tell stories and better engage our readers. The Facebook timeline is designed with visual appeal in mind, and Instagram has quickly become the photo app du jour, giving everyone with a smart phone the chance to take better quality pictures. With users becoming more visually inclined, it makes sense that as the creators of the information people are searching for, we make it as appealing as possible.
Here are just a few reasons why you should integrate visual imagery into your marketing to tell your story:
- SEO: In addition to scanning the text written into websites, search engines also index images. Make sure the alt tags used to title your image files include the same keywords— words that describe the images perfectly. We might be able to see what an image is in a blink of an eye, but for search engines, it’s a matter of following the information you provide.
- Appearance is everything: Like it or not, in business we all get judged on appearances. If a customer is looking at your marketing materials but has never met you, they’ll be judging your business based on what they see in front of them. Every little detail matters; from design, spelling, grammar…to visual imagery. For example, if you’re trying to represent professionalism, don’t use photos you took on your phone as your website imagery.
- Make it easy: Instead of creating a block of text on your website for a blog post, consider creating an infographic. Infographics make a common problem or topic easy to explain in a simple to follow and understand diagram.
- Sharing is caring: Include your branding on any imagery you put out, and make it sharable. Post them on your Facebook page, pin them to Pinterest, and include them in your blog and your newsletter. Ask people to share your images – this gives people explicit permission to do so, and if it made them smile, laugh or think, then they are more likely to do so!
If images are not a part of your marketing, your brand and messages might not make it onto people’s newsfeeds, there will be nothing to pin on Pinterest, and you will be missing out on many opportunities to interact with your customers.