Whitehot Jewellery is a party plan company that provides New Zealand women the opportunity to sell and buy affordable, fashionable jewellery. With such strong exponential growth over the previous two years, Whitehot needed to take advantage of their growing market and encourage increased word of mouth marketing and awareness by new customers. Your Story Communications was brought on to support the continued growth of Whitehot Jewellery by managing and advising on all marketing and communications, to increase the brand profile, and increase awareness of the business model.
Your Story Communications established an ongoing schedule of tactics to contribute towards the identified objectives. This included the production and pitching of media articles, updating and managing the website to maintain high SEO and reader appeal, market research on customer habits, and sharing of the team’s personal stories through interviews and online profiles.