Social media is taking over our lives. We use it to keep in contact with friends, check out what news is trending, and take advantage of sales and promotions.
There are huge opportunities for companies to engage with their customers and build their brands in ways that are simply not possible through other marketing channels. Here are a few reasons why you should consider engaging your business with social media marketing, and maintaining an ongoing presence on platforms such as Facebook, Twitter and Pinterest…
- Build reputation and trust: having an engaging social media presence shows you are a reputable business who cares about their clients. Customers are more likely than ever to search for companies online, not only to gauge what the business is about, but to seek recommendations, opinions and solutions from others. Having your business branding on multiple social media platforms creates a level of transparency and authenticity – you are willing to take feedback, respond to and resolve it in a public forum. Handling this the right way can turn prospective clients from cautious to keen.
- Provide open communication: social media allows business to engage with customers in a new way – providing two-way conversation in a public space. This can build a strong sense of community around a brand, allowing customers to share their stories and get up close and personal to a company. This not only strengthens a brand, but helps retain current customers and encourage new ones. When a company’s focus is about the people, the people will want to be a part of it.
- Improve your SEO: Google loves social media, due to its interactive nature of ‘sharing’, ‘following’ and ‘liking’. Popular social media platforms are also highly searched for, and are therefore often at the top of search results. If you know what your customers are searching for and the keywords they might be using, integrate these words into your social media pages to ensure your brand comes up on top!
Social media is the ultimate networking tool, and doing it well is paramount to how customers perceive a brand. Maintain regular updates, communication and promotions on as many social media platforms as possible, and watch your brand grow into something people want to be a part of.