Foodstuffs is a group of three New Zealand grocery and liquor retailers’ cooperatives based in Auckland, Welligton and Christchurch,which collectively control an estimated 57% of the New Zealand grocery market.
When Foodstuffs was in the process of its GS1net rollout that would improve the systemisation between the three Foodstuffs companies, Your Story Communications produced editorial content to increase awareness and understanding.
“Sandy wrote a fantastic press release for me to promote our GS1net project. From the initial consultation, through to the final draft, Sandy gathered the information she needed to understand the messages I wanted to get across. She wrote a great piece that clearly conveyed these messages in an engaging and easy to read way. The release has been used in two industry magazines, and I had feedback from some colleagues who especially commented on the quality of Sandy’s writing.”
Ana Connor, eCommerce Manager, Foodstuffs South Island Ltd. 2011