Collaborate Canterbury

Objective

Collaborate Canterbury is one of CERA’s Economic Recovery Strategy initiatives and is jointly managed by the Canterbury Development Corporation and the Canterbury Employers’ Chamber of Commerce.  Your Story Communications was brought in to work on the marketing and communications side of the initiative.  We saw that the project needed a strong newsletter marketing campaign, media articles and website update to encourage collaboration in the construction sector to better manage the rebuild over the next five-years. 

Strategy

Your Story Communications created media releases and media articles to increase the public awareness of the initiative. YSC also created New Zealand-wide and local communications newsletters, presentations and event invitations to attend seminars hosted by Peter Townsend on the initiative. A regular email newsletter campaign has been running since the launch of the initiative in February, providing updates on the Canterbury construction market landscape , case studies and media stories.

Results

Since the initiative’s launch in February, Collaborate Canterbury has been receiving weekly page traffic of 2,170 views , and up to 51% open rate of the monthly newsletter. Dozens of media stories have been published and include national network television news coverage, national newspapers and magazines, local papers, national and local radio and online channels.


CollaborateCanterbury